Firdely Dja
Lead l Senior Product Manager
Product Management
Growth Hacking
Digital Strategy
Leadership
Effective Communication
Driving License
France
Employed
Open to opportunities
Product Leader with 10+ years in product management across high-growth digital products : dating, media & digital news (B2C), with skills directly transferable to B2B/SaaS environments.
Led end-to-end product strategy at Match Group (Monetization & Revenue) and Meetic Europe (Top of Funnel) — from product discovery and user research to go-to-market execution and KPI-driven optimization.
Impact-focused approach: consistently tied product decisions to measurable business outcomes — conversion rate improvements, MAU growth, retention, and ROI across acquisition and engagement funnels.
Core expertise: PLG · A/B testing · funnel & conversion optimization · retention & MAU growth · stakeholder management · agile roadmapping · data-driven decision-making
Cross-functional collaborator: experienced driving alignment across engineering, design, data, marketing and C-level stakeholders in international environments.
Currently building AI-powered product strategy skills, including AI-assisted prototyping and LLM-based feature development.
Led end-to-end product strategy at Match Group (Monetization & Revenue) and Meetic Europe (Top of Funnel) — from product discovery and user research to go-to-market execution and KPI-driven optimization.
Impact-focused approach: consistently tied product decisions to measurable business outcomes — conversion rate improvements, MAU growth, retention, and ROI across acquisition and engagement funnels.
Core expertise: PLG · A/B testing · funnel & conversion optimization · retention & MAU growth · stakeholder management · agile roadmapping · data-driven decision-making
Cross-functional collaborator: experienced driving alignment across engineering, design, data, marketing and C-level stakeholders in international environments.
Currently building AI-powered product strategy skills, including AI-assisted prototyping and LLM-based feature development.
Discovery
User research
Good communication skills
Design Thinking
Lean/ Scrum
UX Writing
Strategy & vision
IT language
HTML/CSS
Javascript
XML/Ajax
PHP/MySQL
SEO/SEM
Javascript
XML/Ajax
PHP/MySQL
Google Adwords
Facebook Ads
Snapchat Ads
Google Search Console
Google Trend
Web Analytics
Facebook Ads
Snapchat Ads
Google Search Console
Google Trend
Google Analytics 360
At Internet
ASO
At Internet
App Annie
Apptweak
AppRadar
Attribution Tools
Apptweak
AppRadar
Tune/Branch
Appsflyer
Adjust
Push notification Tools
Appsflyer
Adjust
Batch
Airship
Airship
Microsoft Office
CMS
Wordpress
Design
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Sketch
Balsamiq
Figma
Notion
Adobe InDesign
Adobe Illustrator
Sketch
English (fluent)
Spanish (notions)
German (notions)
Online and Digital Marketing
Social Media Marketing
Advertising
Brand Marketing
Market Research
International Marketing
Help develop a marketing communications strategy to recruit and retain clients
Passion for understanding consumer behaviour
Highly organized with ability to navigate and manage multiple projects simultaneously
Strategic media planning across both traditional and digital platforms
Interpreting data, writing reports, and making actionable recommendations
Assess social media marketing strategies to determine rate of return.
Use of appropriate media mix to achieve optimum results from an advertising campaign