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Firdely Dja

Firdely Dja

Lead l Senior Product Manager

Product Management
Growth Hacking
Digital Strategy
Leadership
Effective Communication
Driving License
France
Employed Open to opportunities
Product Leader with 10+ years in product management across high-growth digital products : dating, media & digital news (B2C), with skills directly transferable to B2B/SaaS environments.

Led end-to-end product strategy at Match Group (Monetization & Revenue) and Meetic Europe (Top of Funnel) — from product discovery and user research to go-to-market execution and KPI-driven optimization.

Impact-focused approach: consistently tied product decisions to measurable business outcomes — conversion rate improvements, MAU growth, retention, and ROI across acquisition and engagement funnels.

Core expertise: PLG · A/B testing · funnel & conversion optimization · retention & MAU growth · stakeholder management · agile roadmapping · data-driven decision-making

Cross-functional collaborator: experienced driving alignment across engineering, design, data, marketing and C-level stakeholders in international environments.

Currently building AI-powered product strategy skills, including AI-assisted prototyping and LLM-based feature development.

GenAI for Product Team

AI Discipline

Since June 2025